Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent. Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another. Product placement is a form of advertising in which branded goods and services are featured in a production that targets a large audience. Product placement is a modern merchandising strategy for brands to reach their target audiences without using overt traditional advertising. Embedded marketing. In today's media entertainment, product placement has come to play such a starring role because the strategy of integrated marketing communication (known as. A form of advertisement, product placement is the act of putting a branded item or object into a movie as part of the movie, but the movie. The latest trend in advertising is to make it, well, less advertorial. The tendency is to move away from in-your-face ads, where the product is the star. The streaming services have data on viewers' spending habits and brand preferences, and they're looking into new ways to use it. product placement | Business English a form of advertising in which a product appears or is mentioned as part of a film or television programme: An early. Whereas the advertising plot is built around the brand and limited in time, product placement generally involves placing the brand inside an already existing.


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